September 26, 2023

PVR to not release films already been released on OTT platforms


PVR to not release films which has already been released on OTT platforms. Several movie releases and their shootings have been postponed amid the coronavirus crisis. Due to the lockdown people have been stay put in their homes and more people have started using OTT platforms like Netflix, Prime Video, Hotstar etc. Seeing this producers have been releasing their films directly on OTT platforms. Sakuntala Devi announced that they will be releasing their movie on an OTT platform. This will be second movie after Gulabo Sitabi to be released in OTT platform.

PVR to not release films which has already been released on OTT platforms

This move by producers to release their movies online has disappointed theatre owners. PVR, the leading theatre’s CEO mentioned that films which has already been released on OTT platforms will not be screened in their theatres.

PVR CEO Kamal Gyanchandani had previously urged producers to hold and postpone the release of their films amid the COVID 19 crisis and had hoped that they would listen. As several makers started releasing films directly on OTT platforms, PVR will not release any films that have already streamed on an OTT platform, Gyanchandani said over a conference call.

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Kamal said, “The multiplex association has requested all producers to delay the releases, and we were hoping they will accede to our request.” However, when the makers announced releases on OTT platforms, the CEO mentioned over a conference call, “We won’t be playing a film which is already released on a streaming platform.”

Earlier, several multiplex owners like INOX, Carnival Cinemas and more had expressed disappointment over the release of films directly on OTT platforms.

PVR had also released a detailed statement to express their disappointment over the issue where makers opted for a release on an OTT platform. Recently, makers of Gulabo Sitabo announced they will be releasing the film on Prime Video on June 12, 2020. Shakuntala Devi biopic is also headed for a release on Prime Video. With the nationwide lockdown extended till May 31, theatres are still shutdown.

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